Established back in 2011, Equalize Fitness has been at the forefront when it comes to providing specific programming for individual needs, while maintaining a clean and friendly training environment. However, the one aspect that was left unattended was their branding. Issues could be seen with the construction of the logo, inconsistencies with colors & fonts for different physical assets within the facility, and lack of authenticity within their social media presence. Our goal was to rework these different components in such a way that would establish a clear and pronounce brand, while maintaining it's core identity that made Equalize Fitness the number one training facility in Yonkers.